Overview
- The European Commission approved the merger without conditions after completing its review.
- The inquiry examined whether Mars could use a broader product lineup to pressure supermarkets with higher prices or bundling, a concern regulators later dismissed.
- Investigators found no significant risk to competition, noting shoppers were unlikely to switch supermarkets solely over the absence of Mars or Kellanova items.
- The deal would combine Mars’s confectionery and pet-food brands with Kellanova’s snack portfolio, including Pringles and Cheez‑It.
- Kellanova was created in Kellogg’s split last year, and sister company WK Kellogg remains the subject of a separate $3.1 billion takeover plan by Ferrero.