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EU Challenges Meta’s WhatsApp AI Rules, Demands Access for Rivals

Regulators argue Meta’s paid assistant, paired with new restrictions on AI rivals, risks locking up a key channel for conversational tools.

Overview

  • The European Commission formally pressed Meta on February 10 to allow third‑party AI chatbots inside WhatsApp or face interim measures and fines.
  • Officials cite Meta’s October 2025 terms that bar AI‑focused firms from using WhatsApp Business features, warning of severe and irreparable harm to competition.
  • WhatsApp now offers a built‑in, paid AI assistant for companies to handle support and sales, creating a potentially lucrative advantage for Meta within the app.
  • Meta disputes the case and says WhatsApp is not a key distribution channel for chatbots, pointing to app stores and operating systems as viable alternatives.
  • Several external bots, including ChatGPT and Microsoft Copilot, have been unavailable on WhatsApp since January 15, according to current reports, as the probe continues.