Overview

• The European Commission has preliminarily found TikTok in breach of the Digital Services Act (DSA) over its failure to maintain a compliant ad repository.
• TikTok's ad repository allegedly lacks essential details such as ad content, targeting criteria, and payment sources, hindering transparency and public scrutiny.
• If the findings are confirmed, TikTok could face fines of up to 6% of its global revenue and a reinforced supervision regime to ensure compliance.
• The investigation, initiated in February 2024, also examines broader issues including algorithmic risks, minors' privacy, and election-related content integrity.
• TikTok has been formally notified of the findings and has the opportunity to respond in writing before any enforcement measures are decided.