Overview

• The European Commission formally accused Shein of violating EU consumer rights, citing false discounts, misleading sustainability claims, and aggressive sales tactics.
• Shein has one month to respond to these allegations or risk fines indexed to its annual turnover in affected EU countries.
• National consumer protection authorities in Belgium, France, Ireland, and the Netherlands are prepared to enforce sanctions if Shein fails to comply.
• The EU's investigation into Shein, launched in February, is part of broader efforts to regulate online platforms and enforce compliance with European standards.
• A proposed €2 fee on low-value parcels entering Europe, aimed at platforms like Shein and Temu, remains under discussion as part of these regulatory measures.