Overview
- The European Commission provisionally accepted Temu’s proposed fixes on Monday and gave the company four months to put them into practice and report results.
- The probe follows a May 2026 €200 million fine after EU test purchases in 2025 found unsafe items such as chargers that failed safety tests and baby toys with excess chemicals or choking risks.
- The Commission’s demands include tailored, data-driven risk assessments, a review of recommendation algorithms, disclosure of limits on automated and manual controls, and reliable metrics showing reduced illegal or dangerous listings.
- Separate customs changes that took effect on July 1, 2026 removed the €150 de minimis exemption for non-EU parcels, adding duties and per-item fees that raise costs for Temu shoppers and alter the platform’s low-price cross-border model.
- If Temu’s four-month implementation and metrics are judged insufficient, the Commission can impose recurring daily fines, a step that underlines stronger EU enforcement powers under the Digital Services Act and could reshape how global marketplaces operate in Europe.