Overview

• OpenAI launched Instant Checkout that lets ChatGPT users buy from U.S. Etsy sellers inside the chat, with Etsy as the first partner.
• The integration supports single-item purchases for now, with plans for multi-item carts and additional merchants, and OpenAI open-sourced its Agentic Commerce Protocol.
• Etsy jumped about 16% Monday then fell roughly 10–12% Tuesday, giving back part of the gains as shares traded near the mid-$60s.
• Morgan Stanley called the surge overdone and warned agents may not add impressions or preserve customer ownership, while BTIG lifted its target to $81 and Stifel flagged more partners ahead.
• A drop in U.S. consumer confidence and worries over a possible government shutdown pressured retail stocks, and investors also weighed Etsy’s pending move to the NYSE in October.