Etsy Introduces New Labels to Tackle AI-Generated Products

The platform's updated policies aim to clarify product origins and restore trust among buyers and sellers.

Etsy's new 'Creativity Standards' categorize products into 'made by,' 'designed by,' 'handpicked by,' and 'sourced by.'
Sellers must now disclose the use of AI tools in product creation under the 'designed by' label.
The sale of AI-generated prompts is banned to maintain the platform's authenticity.
Etsy aims to differentiate from mass-market competitors like Amazon and Temu.
CEO Josh Silverman emphasizes the company's commitment to 'keeping commerce human.'