Etsy Introduces Loyalty Program to Revitalize Sales

The new Etsy Insider program offers perks like free shipping and discounts to attract more frequent shoppers.

Etsy will begin testing its first-ever loyalty program, Etsy Insider, in September.
The program aims to boost sluggish sales and compete with rivals like Amazon and Temu.
Select buyers will receive invitations to join the beta test of Etsy Insider.
Benefits include free shipping and discounts, funded by Etsy and the membership fee.
Etsy's stock has dropped nearly 78% since 2021, prompting strategic changes.