Overview

• Etsy will begin testing its first-ever loyalty program, Etsy Insider, in September.
• The program aims to boost sluggish sales and compete with rivals like Amazon and Temu.
• Select buyers will receive invitations to join the beta test of Etsy Insider.
• Benefits include free shipping and discounts, funded by Etsy and the membership fee.
• Etsy's stock has dropped nearly 78% since 2021, prompting strategic changes.