Overview
- Headquartered in Abu Dhabi, the fund is positioned to make the emirate a launchpad for creative businesses looking to scale globally as part of its broader media hub strategy.
- The investment mandate covers content creation, creator tools and infrastructure, digital intellectual property, entertainment technologies, fan engagement platforms, and next-generation storytelling.
- The fund will be led by Dillon Lawson-Johnston and Criswell Fiordalis, who have experience at firms including UTA, Anonymous Content, Lionsgate, Hello Sunshine, MRC, and WEBTOON.
- The partners described the vehicle as multi-million-dollar but did not disclose the exact capital size or a detailed deployment timetable.
- Ethmar brings long-term institutional capital and local market expertise, paired with Guggenheim Brothers Media’s track record in early- to growth-stage creator-led companies.