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Ether.fi Announces Branded Stablecoin on Ethena Whitelabel

The plan will convert more than $300 million in existing stablecoin deposits into a native dollar to let Ether.fi capture reserve income.

Overview

  • Ether.fi said Tuesday it will issue ether.fi USD using Ethena’s Whitelabel Stablecoin-as-a-Service, with Ethena running issuance, custody, reserves, redemptions and compliance.
  • Ethena and Ether.fi say the token will make over $300 million in stablecoin balances native across Ether.fi’s staking, payments and consumer finance products.
  • Neither company disclosed a launch date, which blockchains ether.fi USD will live on, the token’s backing composition, or how revenue from reserves will be split.
  • Ethena offers two main backing choices for whitelabel coins—USDe, a crypto-backed synthetic dollar that earns yield from futures funding rates, and USDtb, a GENIUS-style, dollar-backed option tied to bank rails and third-party liquidity partners—which will shape the new coin’s risk profile depending on the mix chosen.
  • The announcement reflects a wider move by platforms to issue house stablecoins to retain interest income but could fragment dollar liquidity and change users’ real exposure to cash versus crypto-backed reserves, which may affect trading spreads and redemption speed.