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Estée Lauder Flags $100 Million Tariff Hit as Coty Swings to Surprise Loss and Reroutes U.S. Fragrance Production

Tariff exposure plus travel‑retail softness is forcing cost cuts, supply‑chain shifts and cautious 2026 recovery plans.

Overview

  • Estée Lauder closed fiscal 2025 with sales down 8% to about $14.3 billion and a fourth‑quarter net sales decline of 12%, posting a $546 million quarterly loss.
  • The company guided fiscal 2026 adjusted EPS to $1.90–$2.10 with sales growth between flat and 3%, and said new U.S. tariffs will reduce profitability by roughly $100 million.
  • Restructuring at Estée Lauder is set to eliminate 5,800–7,000 roles with sizable charges, while actions include tighter inventory, fewer promotions and shifting some China supply to Japan and Europe.
  • Coty reported fourth‑quarter revenue of $1.25 billion, an adjusted loss of $0.05 per share and a net loss of $72.1 million, guiding like‑for‑like sales declines in the first half of fiscal 2026 before a return to growth.
  • To blunt tariff costs, Coty is moving production of mass and entry‑prestige fragrances sold in the U.S. to a domestic plant and plans select price increases, leaning on fragrance strength as color cosmetics stay soft.