Overview

• Meta’s $799 Ray‑Ban Display, unveiled last month, projects texts, calls, directions and AI results onto the right lens.
• Meta has invested €3.5 billion in EssilorLuxottica for about a 3% stake, deepening the partnership to scale manufacturing and retail reach.
• Barclays estimates put EssilorLuxottica’s smart‑glasses revenue near €800 million in 2025, up from about €365 million in 2024, with an optimistic path above €6 billion by 2030.
• EssilorLuxottica CEO Francesco Milleri said smart glasses could become people’s primary device and potentially replace smartphones, though broad consumer adoption is not assured.
• Competition is intensifying, with Alibaba launching Quark AI glasses in China, Apple reportedly prioritizing smart‑glasses development, and Snap said to be preparing lightweight AR eyewear.