Overview
- The Ray-Ban maker posted record Q3 revenue of €6.9 billion, up 11.7% year over year, beating forecasts.
- More than four percentage points of quarterly growth came from wearables, including Meta-branded smart glasses priced from $379 to $799 with a new built-in display option and neural wristband controller.
- EssilorLuxottica will accelerate its plan to reach 10 million units of annual wearable capacity, bringing the target forward from the original end-2026 timeline.
- Shares surged to all-time highs following the results, with gains of roughly 10% to 14% reported as investors reassessed the smart-glasses outlook.
- Physical availability remains limited; Meta opened a Las Vegas pop-up with demos booked through Oct. 31 and will add a Los Angeles flagship on Oct. 24 and a New York pop-up on Nov. 13, with wider rollout to Canada, France, Italy and the UK planned for early 2026.