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Esports World Cup Group Stage Opens With Content Creator League Debut

Organizers are leveraging live global streaming with creator-led teams to expand esports reach beyond hardcore fans.

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Overview

  • The group-stage phase in Riyadh features over 2,000 players from 200 clubs competing across 24 game titles.
  • The event offers a record prize pool of more than $70 million, including a $7 million grand prize for the top club in the cross-title championship.
  • The newly launched Content Creator League showcases teams led by influencers such as BanderitaX and SHoNgxBoNg to draw in casual viewers.
  • Broadcast coverage spans more than 7,000 hours in 35 languages across 140 countries via YouTube, Twitch and IMG-AP partners.
  • Organizers are addressing criticism of Saudi involvement by emphasizing the festival’s goal of uniting gaming communities and professionalizing esports.