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Esports World Cup Expands Global Broadcast Network Ahead of Opening Ceremony

Backed by Saudi Arabia’s Vision 2030, the tournament enlists global broadcasters alongside entertainment stars to elevate its reach.

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Overview

  • Esports World Cup Foundation struck partnerships with IMG and The Associated Press to deliver premium production and international distribution via SNTV.
  • IMG will produce over 50 hours of programming, including a documentary and the “EWC Spotlight” show airing on networks from Fox Sports to DAZN and TRT.
  • The competition features 26 events across 25 games in Riyadh, offering more than $70 million in prizes and live YouTube streaming through August 24.
  • Cristiano Ronaldo serves as global ambassador while Post Malone headlines tonight’s opening ceremony alongside Dino of Seventeen, Duckwrth and Telle Smith.
  • Saudi state support under Vision 2030 provides the world’s first Esports visa and upgraded infrastructure to streamline entry for players and fans.