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Esports World Cup 2025 Taps Cristiano Ronaldo as Global Ambassador

Ronaldo will headline the global campaign to connect football fans with esports competitors before July’s tournament in Riyadh.

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Overview

  • The Esports World Cup Foundation confirmed Ronaldo’s appointment on June 13 for the July 8–21 event in Saudi Arabia.
  • The competition will host 2,000 elite players representing more than 100 countries.
  • Competitors will vie for a $70 million-plus prize pool across 25 tournaments featuring 24 games.
  • As part of the campaign, Ronaldo appears as a playable character in Fatal Fury: City of the Wolves.
  • Ronaldo has supported the event since its 2023 launch and will champion the 2025 creative theme, “Rise Above.”