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ESPN’s ‘MNF’ Debut Draws 22.1 Million as NFL’s Opening Week Ratings Surge

Nielsen’s new Big Data + Panel approach is lifting reported viewership across live football.

Overview

  • ESPN and ABC averaged 22.1 million viewers for VikingsBears, up 8% from last year’s opener and the network’s second-highest Week 1 ‘MNF’ audience since 2006.
  • NBC’s Cowboys–Eagles Kickoff averaged about 28.3 million viewers, and BillsRavens delivered 24.7 million for the strongest Sunday night opener in three years.
  • CBS’s national PackersLions game drew roughly 23.8–23.9 million viewers, the network’s most-watched Week 1 game since 1998, with a single national late window boosting reach.
  • Fox posted its best opening-week singleheader in a decade, while YouTube’s Brazil game logged 17.3 million global viewers (16.2 million U.S.) using a non‑accredited metric that underwhelmed some rivals.
  • OklahomaMichigan led college football’s Week 2 with 9.7 million on ABC, and overall CFB viewership is reported to be up more than 25% through two weeks.