ESPN to Launch AI-Powered Personalized 'SportsCenter'

New streaming service set for 2025 will offer tailored highlights and features based on user preferences.

ESPN's upcoming streaming service will use AI to create personalized 'SportsCenter' shows.
The service aims to cater to individual viewer interests, offering customized news, highlights, and analysis.
A 'Where to Watch' guide has been introduced to help users find sports events across various platforms.
ESPN is exploring AI to generate clips and narration for a wide range of sports content.
The network plans to integrate features like betting, fantasy sports, and e-commerce into the app.