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ESPN Taps TikTok Star Katie Feeney to Lead Social-First Sports Coverage

The hire supports ESPN’s push to revitalize Snapchat, boosting the upcoming app with social-native storytelling.

Overview

  • Feeney, a 22-year-old Penn State graduate and former Washington Commanders social media correspondent, brings more than 14 million followers across her social channels.
  • She will helm SportsCenter on Snapchat, reengaging its nine million-plus subscriber base with fresh daily vertical video segments.
  • Feeney is tasked with producing daily vertical short-form content for ESPN’s direct-to-consumer app relaunch scheduled for this fall.
  • Her contributions extend to on-air roles on Sunday NFL CountdownMoMonday Night Countdown and College GameDay.
  • ESPN aims to leverage her Gen-Z resonance and authentic storytelling to strengthen engagement on its dormant digital platforms.