Overview

• Katie Feeney, a Penn State graduate with over 14 million social followers and former Washington Commanders social correspondent, joins ESPN as a sports and lifestyle content creator.
• She will helm SportsCenter on Snapchat, leveraging the platform’s more than 9 million subscribers for fresh, social-first coverage.
• Feeney is charged with producing daily vertical video shorts for ESPN’s upcoming direct-to-consumer streaming app launching this fall.
• Her role includes scheduled appearances on Sunday NFL CountdownndMonday Night Countdown and College GameDay to bridge social media and studio coverage.
• The move reflects ESPN’s broader strategy to modernize storytelling and engage Gen Z audiences through influencer-driven, platform-specific formats.