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ESPN Taps Katie Feeney to Head SportsCenter on Snapchat and App Videos

Her daily videos will debut this fall on ESPN’s redesigned app.

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Meet Katie Feeney, 22-year-old TikTok star who joined ESPN's NFL team to boost social media presence (katiefeeneyy/Instagram)
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Overview

  • Feeney, who has over 14 million social media followers, joined ESPN this week as a sports and lifestyle content creator.
  • She will take the helm of SportsCenter on Snapchat, which reaches over 9 million subscribers.
  • Feeney is set to produce daily vertical videos for ESPN’s redesigned app, launching this fall.
  • She is slated for weekly contributions to Sunday NFL Countdown, Monday Night Countdown and College GameDay.
  • ESPN’s appointment of Feeney reflects its push to modernize coverage and attract digitally native Gen-Z audiences.