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ESPN Sets WNBA Postseason Viewership Record as Aces Sweep Finals

Nielsen's updated measurement alongside a sweep constrained year-over-year comparisons.

Overview

  • ESPN averaged 1.2 million viewers across 24 playoff games, up 5% from 2024, marking its most-watched WNBA postseason.
  • Game 1 of the Finals drew 1.9 million viewers, the largest championship-series audience since 1997.
  • The Las Vegas Aces swept the Phoenix Mercury for their third title since 2022, and A'ja Wilson earned Finals MVP after averaging 28.5 points and 11.8 rebounds.
  • The Finals averaged 1.5 million viewers, down from last year yet the second-highest all time, with every game exceeding one million viewers.
  • Analysts note Nielsen’s expanded Big Data methodology and the four-game length affect comparisons, as ESPN’s WNBA Countdown also rose 30% to a 437,000 average.