Overview
- ESPN began airing new 'Always in Season' creative on December 19 across its platforms, led by two spots that showcase roughly 47,000 live events each year.
- The campaign positions ESPN Unlimited as a year-round destination beyond the NFL and college football, highlighting NBA, NHL, WWE, women’s sports, and studio programming.
- Antenna estimates about 3 million sign-ups for ESPN’s streaming offerings since August 21, including 1.7 million for ESPN Unlimited and 1.3 million for ESPN Select.
- ESPN says ESPN Unlimited access will soon be available to YouTube TV subscribers.
- Brand activations feature partnerships with Best Buy, VIZIO, and Uber, and the rollout coincides with a new multi-year exclusive deal to broadcast the Heisman Trophy Ceremony.