Overview
- ESPN announced on its support page that the new prices take effect September 17, 2026 and the change was also shown in an in‑app message when users opened the ESPN app.
- ESPN Unlimited will rise from $29.99 to $31.99 per month and its annual plan will go from $299.99 to $319.99, while ESPN Select will increase from $12.99 to $13.99 per month and its yearly plan will be $10 higher.
- Subscribers who get ESPN Unlimited through the Disney+/Hulu bundle will not see a price change because that bundle remains $36 per month, which limits the immediate impact for most users.
- Reporting shows roughly four in five ESPN Unlimited accounts come through the Disney+/Hulu bundle and many more users access the service at no extra charge via pay‑TV authentication deals with large distributors.
- The price hike follows a wave of recent streaming and pay‑TV increases and reflects ESPN’s description of its DTC rollout as still in the “early innings,” leaving open questions about other partner bundles and longer‑term pricing strategy.