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ESPN Deletes ‘Icons’ Promo After Criticism of WNBA-Heavy Image

ESPN has offered no explanation, with debate focusing on whether the art reflected programming priorities rather than popularity.

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CHINA - 2021/04/24: In this photo illustration the American sports television channel ESPN logo is seen on an Android mobile device with the word cancelled on a computer screen. (Photo Illustration by Budrul Chukrut/SOPA Images/LightRocket via Getty Images)

Overview

  • SportsCenter’s X account posted a cartoon-style “Icons” graphic Thursday to promote ESPN’s new direct-to-consumer service, then removed it shortly after criticism.
  • Observers highlighted that the graphic featured 11 WNBA players compared with 10 NFL players and five college football players, while omitting world No. 1 golfer Scottie Scheffler.
  • Coverage also noted the absence of any starting MLB pitchers and a limited presence for baseball overall, which fueled complaints about the selections.
  • Right-leaning outlets and social-media commentators mocked the post and framed the choices as ideological, citing the athlete counts to question ESPN’s priorities.
  • Media analysts offered a different view, saying the lineup likely emphasized leagues and ESPN personalities tied to the new streaming product; OutKick reported ESPN PR did not respond to its inquiry.