ESPN Debuts A$AP Rocky’s ‘Helicopter’ in College Football Playoff Championship Promos

Overview

• The unreleased song is the official music for ESPN’s National Championship promotional spots.
• The track premiered across ESPN networks on January 12 as part of a multi-track partnership.
• ESPN’s campaign also features “Punk Rocky,” which began running in CFP Semifinal promos on January 3.
• Rocky’s fourth album, Don’t Be Dumb, arrives January 16 via A$AP Worldwide and RCA Records.
• The College Football Playoff National Championship presented by AT&T kicks off January 19 at 7:30 p.m. ET at Miami’s Hard Rock Stadium.