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ESPN Debuts A$AP Rocky’s ‘Helicopter’ as CFP Title Game Promo Music

The placement reflects ESPN’s push to weave hip-hop into marquee telecasts to reach younger fans.

Overview

  • The unreleased track “Helicopter” began airing January 12 across ESPN networks as the official music for College Football Playoff National Championship promotional spots.
  • ESPN previously used A$AP Rocky’s “Punk Rocky” in CFP Semifinals promos that launched January 3.
  • Two songs from Rocky’s forthcoming album Don’t Be Dumb anchor ESPN’s CFP creative across the semifinals and championship campaigns.
  • Don’t Be Dumb is reported to release January 16 via A$AP Worldwide and RCA Records.
  • The 2026 CFP National Championship is set for January 19 at 7:30 p.m. ET at Miami’s Hard Rock Stadium, with ESPN presenting its MegaCast coverage.