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ESPN Brings RedZone Whip‑Around to the US Open

The network is adapting RedZone’s fast, point‑to‑point look‑ins into a streaming‑first tennis feed to test the brand beyond football.

Overview

  • ESPN will launch “RedZone at the US Open” as a streaming feed that runs daily from 11 a.m. to 6 p.m. ET during the tournament’s first six days, beginning Aug. 30.
  • The feed will be exclusive to ESPN Unlimited subscribers with Day 1 also available on Disney+, putting every match behind a higher‑tier streaming tier this year.
  • ESPN said the RedZone tennis show is a new, separate production from its linear US Open coverage and the USTA host broadcast and will use a fast, point‑to‑point whip‑around style.
  • Hosts will rotate across ESPN’s tennis roster and the program will include very limited commercial interruptions and a sponsor; Scott Hanson will not appear because he remains an NFL Media employee.
  • The rollout follows ESPN’s purchase of RedZone branding in its NFL Media deal and mirrors other whip‑around experiments in tennis, and it could open future non‑NFL uses of the IP though rights and production limits make expansion uncertain.