Overview
- ESMA urges creators to think before posting, be honest and clear, and avoid claiming expertise they do not have.
- Paid promotions must be explicitly labeled with clear tags such as “advertising” or “sponsored,” with any conflicts of interest disclosed.
- Authorities warn about high‑risk products including CFDs, forex, futures, some crowdfunding initiatives, and volatile crypto‑assets, and caution against big promises or urgency tactics.
- Consob and other national regulators have relayed the guidance, stressing that boilerplate disclaimers do not protect unlicensed promoters.
- Italy’s Agcom has opened a mandatory register for large influencers, with the first list expected in spring, and prior Antitrust fines for undisclosed promotions underscore enforcement.