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EōS Fitness Takes Over 23 Southern California Gold’s Gyms Following Franchisee Sale

The purchase accelerates EōS’s Southern California growth to roughly 50 gyms this year, with Gold’s keeping the Venice Beach flagship.

Overview

  • The longtime franchisees, brothers Angel and Willy Banos, sold 23 locations to Dallas-based EōS, shifting regional operations to the national chain.
  • EōS told members the transition took effect on Oct. 29 and said there would be no interruption to access at the affected gyms.
  • EōS members with qualifying plans can use the newly acquired clubs now, while Gold’s members will gain access to EōS locations at a later date.
  • The original Venice Beach gym, opened in 1965 by founder Joe Gold, remains under Gold’s ownership and is not part of the sale.
  • EōS, which operates more than 200 gyms nationwide, says Southern California becomes its largest market and targets about 50 locations there by year-end.