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yesterday

Eros International Unveils AI-Edited Tamil Re-Release of Raanjhanaa Despite Director’s Objections

Rai mobilizes industry support to demand contract clauses that bar AI-driven edits without directors’ approval

Dhanush and Sonam Kapoor in a still from Aanand L Rai's Raanjhanaa.
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Overview

  • Ambikapathy, the AI-altered version of Raanjhanaa, premiered in Tamil Nadu on August 1 alongside the original 2013 film’s unchanged Hindi cut.
  • Director Aanand L Rai denounces the new happy ending as an unauthorised distortion of his work and says neither he nor the original creative team gave consent.
  • Eros International asserts its sole and exclusive copyright permits such alterations, noting AI modifications affect under five percent of runtime and were crafted under human supervision.
  • Rai is collaborating with fellow filmmakers and legal experts to draft template contracts that require explicit permission before applying AI-driven changes.
  • Industry figures including Kabir Khan, Renuka Shahane and advocate Ankit Sahni warn that India’s lack of AI-specific legislation leaves creative rights vulnerable to producer control.