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2w ago

Eros Greenlights AI-Altered Raanjhanaa Re-Release Despite Director’s Objections

Eros International has begun distributing the AI-modified alternate ending in Tamil Nadu under its producer rights, prompting director Aanand L Rai to ask for his credit to be removed.

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Aanand L Rai's Dhanush and Sonam Kapoor-starrer Raanjhanaa was released in 2013.
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Overview

  • Eros International plans to re-release Raanjhanaa on August 1 with an AI-generated ‘happy’ ending that alters the film’s original climax.
  • Director and co-producer Aanand L Rai says he was not consulted on the change, labels it a violation of creative trust and is seeking to disassociate his name from the cut.
  • Group CEO Pradeep Dwivedi defends the move by invoking Eros Media World’s exclusive copyright and producer rights to offer alternate film interpretations.
  • Upswing Entertainment has secured regional distribution rights in Tamil Nadu for the AI-tweaked print ahead of its nationwide rollout.
  • The dispute underscores mounting industry tensions over generative AI’s role in reshaping legacy films and the balance between moral and commercial rights.