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Ernie and Bert Debut on Hamburg Pedestrian Signals Near NDR Sites

The Sesame Workshop-led initiative signals the program's long partnership with Hamburg.

Overview

  • The characters were installed and inaugurated on January 13 at two crossings by NDR locations: Hugh-Greene-Weg at Julius-Vosseler-Straße and Rothenbaumchaussee at Oberstraße.
  • Ernie appears in green for walk and Bert in red for stop, echoed by the mnemonic "Bei Bert bleibst du stehen, bei Ernie kannst du gehen."
  • Sesame Workshop originated the concept to highlight considerate behavior in traffic and to support traffic education for children.
  • NDR director general Hendrik Lünenborg framed the signals as a nostalgic reminder of viewers' childhood connection to the show.
  • The move extends a wider German trend of themed pedestrian signals seen in cities featuring icons like the Mainzelmännchen, Otto Waalkes and the Petermännchen.