Overview
- Haaland posted a roughly seven‑minute video on his YouTube and Instagram channels on Sunday showing his long blonde hair being cut to a raspelkurz buzz cut and saying the new season felt like the right time for a fresh start.
- After the cut he called friends and figures such as Zlatan Ibrahimović, Pep Guardiola and Noel Gallagher by video to show them the result and captured their surprised and jocular reactions in the clip.
- The new look was visible when Haaland played the full match for Manchester City in the Premier League season opener, a 2–1 home win over AFC Bournemouth, which removed early doubts about whether the social posts were a prank.
- Reactions on social media were mixed, with many fans praising the change, others expressing shock, and outlets noting the episode as more a social‑media event and personal rebrand than a move with immediate sporting consequences.
- Haaland’s long hair had been a key part of his public image and Viking‑style persona, so the switch may reshape his personal brand, fan chants and how he presents himself in endorsements and media going forward.