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Erin Andrews Explains Viral Sideline Coat, Lifting New Label Auter

The reporter says the statement piece was a gifted, 100% faux-fur Auter jacket.

Overview

  • On her Calm Down podcast, Andrews said the jacket was a gift from Auter founder Rob Zangardi and that stylist Daniela Romero suggested the bolder look.
  • She reiterated it is faux fur and said she does not wear real fur, citing her involvement with an animal sanctuary.
  • After the appearance, Auter’s Fox Jacket sold out and moved to $995 preorders with an April shipping window.
  • PETA applauded the cruelty-free choice as social media reactions mixed jokes with praise.
  • FOX’s Wild Card broadcast reached tens of millions of viewers, amplifying exposure for the months-old brand.