Erim Kaur’s ByErim Haircare Brand Surpasses $4 Million in Sales

The London-based influencer blends ancient Indian hair oiling traditions with modern luxury to create a global success story.

ByErim, founded by Erim Kaur in 2019, has achieved $4.2 million in sales by April 2025, capitalizing on the global rise in traditional beauty practices.
The brand’s flagship product, a hair growth oil, is made with eight natural oils, including Amla, Argan, Coconut, and Castor oil, and is inspired by Ayurvedic traditions.
Kaur launched the brand as a tribute to her late mother and grandmother, drawing on personal loss and cherished family rituals to craft its identity.
A strong social media presence, with over 700,000 followers across Instagram and TikTok, has been pivotal in building an emotionally invested customer base.
ByErim’s success highlights the growing demand for culturally authentic beauty products, blending heritage with modern aesthetics.