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Erie SeaWolves’ Moon Mammoths Draw Record 7,070 Fans in Debut

Completed in under three months following a viewer contest, the rebrand has driven merchandise sales equal to four years’ worth in only three weeks.

Overview

  • The Erie Moon Mammoths made their on-field debut at UPMC Park on July 19, attracting a stadium-record crowd of 7,070.
  • Merchandise featuring the Moon Mammoths sold so rapidly that it matched four years of online sales in just three weeks.
  • John Oliver threw out the first pitch, served as a one-inning batboy and led the crowd in the seventh-inning stretch.
  • The promotion reversed the usual 16-month approval timeline by moving from concept to game day in under three months.
  • The team plans additional Moon Mammoths appearances on August 19 and September 12–13, with at least four more games slated for next season.