Erewhon's Celebrity-Endorsed Smoothies Drive Popularity of Luxury Organic Grocery Chain

The Los Angeles-based store sells 40,000 units of Hailey Bieber's Strawberry Skin Glaze smoothies per month, attracting fans from across the country.

Erewhon, a luxury organic grocery store chain in Los Angeles, has gained popularity due to its celebrity-endorsed smoothies, particularly the Strawberry Skin Glaze smoothie endorsed by Hailey Bieber.
The store sells 40,000 units of Hailey Bieber's Strawberry Skin Glaze smoothies per month, with fans traveling hundreds of miles to try the $18 drink.
The Strawberry Skin Glaze smoothie contains a dozen ingredients, many of them name-brand products also sold at the store, including strawberries from Harry's Berries, an organic California farm.
Erewhon has also partnered with other celebrities like Bella Hadid and Emma Chamberlain for their own branded smoothies.
The grocery chain has become a symbol of luxury and status, with its products often featured in social media posts and paparazzi photos of celebrities.