Erewhon’s $19 Strawberry Becomes Viral Sensation and Internet Flashpoint

The luxury grocery store's Japanese-imported berry has drawn both fascination and criticism for its high price and exclusive appeal.

The $19 strawberry, sold by luxury Los Angeles grocery store Erewhon, is imported from Kyoto, Japan, by the premium fruit brand Elly Amai.
Social media influencer Alyssa Antoci, whose family owns Erewhon, showcased the berry in a viral TikTok video, calling it the 'best strawberry' she’s ever tasted.
The strawberry is individually packaged and marketed for its symmetry, color, size, and flavor, with preparation instructions to maximize its sweetness and aroma.
Online reactions have been divided, with some praising the berry's quality while others criticize its price as emblematic of excessive consumerism.
Erewhon, known for its celebrity clientele and high-priced items, has previously gained attention for similarly extravagant products like $32 specialty ice and $2,100 soup.