Overview

• Erewhon confirmed it will open a "tonic bar" inside Kith Ivy offering a limited menu of juices and smoothies rather than a full grocery store.
• The outpost is located within Ronnie Fieg’s private padel club in Greenwich Village, shown on a floor plan he posted on Instagram.
• Access is primarily for club members, with reported fees of a $36,000 initiation and $7,000 in annual dues according to the project's pitch deck.
• Non-members within the delivery radius will be able to purchase in limited quantities exclusively via Postmates and Uber Eats.
• The Kith Ivy project has drawn neighborhood opposition and State Liquor Authority scrutiny, with revised plans and a judge’s August recommendation to grant a license, and no opening date announced.