Particle.news
Download on the App Store
6 ARTICLES
·
6h ago

Erewhon Teases Expansion to U.S. Cities, Clarifies It’s Shipping Not Stores

An edited Instagram caption points to expanded shipping rather than new stores.

The exterior of Erewhon is seen in Los Angeles. The luxury grocery store adored by celebrities and wellness influencers, sent fans into a frenzy Tuesday with an Instagram post hinting at something “coming soon” to cities like San Francisco, New York, and Miami. But many were left disappointed.
Image
An Erewhon smoothie. The luxury grocery store adored by celebrities and wellness influencers, sent fans into a frenzy Tuesday with an Instagram post hinting at something “coming soon” to cities like San Francisco, New York, and Miami. But many were left disappointed.
Image

Overview

  • Erewhon posted an Instagram carousel featuring maps for roughly 20 cities, including Las Vegas, Phoenix, New York and San Francisco.
  • The caption was updated to read “A Taste of Erewhon Shipping to Your City. Coming soon,” signaling a logistics-focused rollout.
  • Reporting indicates the initial offering centers on shipping popular smoothie kits to select metropolitan areas, with other items still unclear.
  • The company has not announced physical store openings or timing for any market entries and did not respond to media inquiries.
  • Erewhon remains a Southern California-based chain known for high prices and celebrity collaborations, and it previously tested a Las Vegas pop-up at Resorts World in 2024.