Overview
- An Instagram post on Sept. 30 promised “A Taste of Erewhon Shipping to Your City. Coming soon,” featuring city slides that included Las Vegas and Phoenix.
- Roughly 20 markets were named in the post, with examples including New York City, New Orleans, Portland, Boston and Chicago.
- Erewhon did not respond to reporters’ requests for comment, leaving the format and timing of the plan unspecified.
- The upscale grocer operates 11 locations in California and has announced additional stores in West Hollywood, Glendale and Thousand Oaks.
- The brand has tested limited entries before, including a 2024 pop-up at Resorts World Las Vegas, and is known for high-priced wellness items and celebrity smoothie collaborations.