Overview
- Multiple locations have dropped Bieber’s name from the Strawberry Glaze Skin Smoothie, with removals observed as early as Oct. 17, according to the Los Angeles Times as cited by TMZ.
- The drink continues to be sold under the generic name and retains its $20 price point.
- A cashier told Page Six the branding ended because “her contract ended,” an explanation not confirmed by Erewhon or Bieber’s representatives.
- Store employees say customers still ask for the drink by Bieber’s name and describe it as a top seller, including a claim of roughly 600 made daily at the Beverly Hills store.
- A Hailey Bieber–branded Strawberry Glaze Soft Serve Sundae remains available at about $10.50.