Overview

• Ronnie Fieg shared a floor blueprint showing an Erewhon-branded space inside the West Village Kith Ivy development.
• Alec Antoci, Erewhon’s vice president of brand and marketing, said the site will operate as a tonic bar with a limited menu of juices and smoothies.
• Non-members within a select delivery radius will be able to order Erewhon drinks from Kith Ivy exclusively through Postmates and Uber Eats.
• Reporting indicates in-club access is restricted to members, with a $36,000 initiation fee and $7,000 in annual dues, according to Feed Me as cited by 6sqft.
• The project remains under State Liquor Authority scrutiny after neighborhood opposition, with developers revising plans to scale back rooftop use and eliminate background music on certain areas.