Overview

• Erewhon confirmed it will open a tonic bar later this fall inside Ronnie Fieg’s Kith Ivy private club in the West Village.
• The miniature outpost marks the brand’s first physical presence in New York and is not a full-service grocery.
• In-person orders are restricted to members, while nearby nonmembers can get limited deliveries via Postmates and Uber Eats.
• Reported membership pricing for Kith Ivy is a $36,000 initiation fee plus $7,000 in annual dues, per project materials and media reports.
• After community opposition and SLA scrutiny, rooftop and entertainment plans were scaled back as the project moves toward a fall launch, with a Grand Central padel pop-up running through Sept. 10.