Overview

• Erdinger Weißbräu released a recruitment video on Instagram featuring a female employee surrounded by hands holding threatening objects, sparking allegations of sexism and glamorizing violence.
• The video was criticized by advocacy group Safe Space Chemnitz, which condemned it as trivializing femicide and domestic violence, issues of rising concern in Germany.
• The brewery claimed the video was intended as satirical humor with a Bavarian twist, but acknowledged it offended viewers and removed the content.
• Erdinger Weißbräu has promised to implement more rigorous internal reviews for future content to prevent similar missteps.
• Public reactions remain divided, with some supporting the brewery's swift response and others questioning the adequacy of its internal approval processes.