Overview
- The store opened on Oct. 23 at 50A Sloane Street, spanning nearly 1,300 square feet over two floors in a 1920s Art Deco building.
- P. Joseph Architecture & Design led the fit-out with lighting by Michael Anastassiades and works by Tracey Emin and Nan Goldin on display.
- Erdem Moralioglu casts the location as the art-focused sister to the appointment-led South Audley Street flagship near Harrods and Harvey Nichols.
- Both London stores carry the full ranges of clothing, accessories and jewelry, with the Sloane Street curation set to evolve as it serves new visitors.
- The opening aligns with a Rizzoli monograph marking 20 years of the label, as Moralioglu says the company remains profitable and credits partners such as Dover Street in Japan and Paris, with results for the year to March 31, 2025 to be filed at Companies House.