Overview
- About 7,000 film and TV members are being polled from December 4 to 18 on whether they are prepared to refuse digital scanning on set to secure stronger AI protections.
- The ballot is indicative rather than binding, measuring support for action short of a strike and potentially paving the way for a statutory ballot.
- Equity says current proposals from producers are inadequate on consent and data use, and it is recommending members back industrial action if required.
- The union argues scans and recorded performance data could be used to train AI without consent, while noting there is no evidence this is happening at present.
- Pact says members comply with data-protection laws, have long used scanning in production, and are not selling or monetising scans for AI content.