Overview

• Equity publicly labeled Tilly Norwood an AI tool, questioned the sources of the training data, and said it is exploring GDPR to compel disclosure.
• SAG-AFTRA reiterated that it opposes replacing human performers with synthetic or AI-generated stand-ins.
• Creator Eline van der Velden said talent agents expressed interest in signing Tilly and framed the character as a creative work rather than a human substitute.
• At TheWrap’s TheGrill, executives and technologists, including WME’s Richard Weitz, said AI ‘actors’ are not viable in the near term and rejected signing synthetic talent.
• Studios outlined current AI uses such as script breakdowns, scheduling, clip discovery, and short broadcast segments, while citing quality limits like automated color grading that still require human oversight.