Equinox Unveils $40,000 'Optimize' Membership for Enhanced Longevity

The luxury fitness brand partners with Function Health to offer a comprehensive health program aimed at extending life through detailed biomarker analysis and personalized wellness coaching.

Equinox's new 'Optimize by Equinox' program promises to extend lifespan with a focus on deep health metrics and personal coaching, costing $40,000 annually.
Function Health provides over 100 lab tests to track everything from heart to hormone health, integrated into a bespoke health plan for each member.
Members receive a mix of fitness training, nutritional advice, sleep coaching, and massage therapy, totaling 16 hours of personalized coaching each month.
The program will initially launch in New York and Texas, with plans for expansion to other states, reflecting a growing trend in the luxury wellness market.
Equinox aims to blend high-end fitness with advanced medical diagnostics, positioning itself at the forefront of the longevity and wellness industry.